Nine’s inaugural Agency Games pitted 16 agency and brand sports teams against each other in Olympic and Paralympic events at Sydney Swans HQ. The event was held to give agency clients and buyers a chance to experience some of the games, so they can get a sense of what these athletes are going through and what they’re achieving to represent their family, friends and Australia.
I developed a suite of jersey designs, one for each agency, which in the end meant just over 20 jerseys were needed across the Melbourne and Sydney events. The brief asked for the suite to reflect Australiana colours and take inspiration from some of our iconic team kits in the past. I thoroughly enjoyed this design process and the challenge of getting enough contrast between jerseys whilst sticking to a single colour palette.
