This is a collection of creative I developed in the lead up and during the Paris Olympic and Paralympic Games. A majority of the content comprised of LinkedIn posts, which were supported by Internal and external Daily EDM’s. The intent behind all of the content was to drive engagement by highlighting key moments from the games, and inform key stakeholders of the results and success of Nine’s coverage.
In order to boost cut through, the creative steered away from the typical corporate style audiences are used to seeing on LinkedIn. The bold styling reflected the excitement of the games and aimed to position Nine alongside other leaders in the sports media landscape.
Olympic games Daily
results Reporting
results Reporting
Olympic Games
Highlight Posts
Highlight Posts
Olympic Games
Highlight Posts
Highlight Posts
Thought Leadership
informative Pieces
informative Pieces
Medal Tally Updates
Paralympic Games
lead in Post
lead in Post