Faster, Higher, Stronger, Together was Nine’s Olympic Themed Sales Kickoff for 2024. This conference is held for Nine’s internal sales team, and outlines their 2024 strategy. The intention is to inspire and motivate the team for the year ahead, with the olympics and Paralympics being the key sales event for the year.
This playful creative brings energy and a sense of motion into a static medium. The Paris Games were the most exciting point of the year for Nine, and so it made sense that this creative should reflect the companies feverish attitude towards the games.
Subtly worked into the creative is also a sense of “Australia taking over Paris”, as was the goal of our athletes. The host cities Iconic landmarks made the perfect backdrop to set our athletes against and extend that playful style beyond just the image treatment.
The creative was enjoyed so much by the wider team that it was repurposed multiple times in the lead up to the games, and during the coverage. A Nine Trade Press Campaign promoting the games was centred around the creative. It was also used by the TV creative team for 9Now keyart and as a base for a handful of on-air promos.
Nine Olympic Trade Press Campaign
9Now Keyart Creative Extension
Employee Engagement Collateral
