Challenge:
Research conducted by the University of Canberra discovered a negative user experience for most students visiting the university library. The key factor in this negative experience was difficulties finding number-coded locations, particularly group study rooms. With no informative signage system, students were left confused and found themselves regularly seeking help from library staff.
Solution:
Primary research including a circulation analysis identified specific locations where students were forced to make a navigational decision that often led them astray. This analysis also identified where in the user journey students decided to ask for help. These locations formed the basis of a cohesive wayfinding signage system.
Delivery:
Three different types of navigational signage were used to direct students at the beginning, during, and end of their user journey. Entrance, staircase and room signage each provide students with different information necessary for that stage of their journey. It is an effective system based on simple messaging provided at strategic locations.
The visual language used throughout this wayfinding system uses the UC brand colour scheme for colour coding that further assists students navigation of the library. This colour scheme is paired with intentionally uneven shapes that bring an organic theme to the system's visual language. These aspects of the system reject convention and bring life to the relatively mundane space.
